About Puma Swede
Puma Swede was born Johanna Jussinniemi on September 13, 1976, in Stockholm, Sweden. Swedish, with Finnish descent on both sides of her family, she is Caucasian, bisexual, 5'10" tall, with blonde hair and blue eyes. Before adult film, she worked as a glamour model and computer sales representative in Sweden. She entered adult film in 2003, initially performing only in girl-girl content, and made her hardcore debut in 2005. By 2010, she had accumulated hundreds of titles with studios including Naughty America, Bang Bros, Jules Jordan, Penthouse, Twistys, Blowpass, and Pink Visual. Her IAFD credit total has exceeded 730 across a career that remained active into 2025. She has performed as Johanna, Johanna Jussinniemi, Johanna Plaidski, and Puma, among other names.
In February 2009, a sex tape made with helicopter pilot David Martz while airborne was covered by TMZ. In 2009 she received an AVN nomination for Web Starlet of the Year. Her autobiography, 'My Life As a Pornstar,' was released in Sweden in 2012 and translated to English in 2014.
Her Q&A, collected across two interview dates in 2008 and 2010, is consistently entertaining. On being recognized in Sweden: 'Way more. There it is like 13-15 year old boys that come up to me and way more girls that want their picture taken with me.' On the helicopter incident: 'I only got started before it was already over. The flight and the view was better.' The pilot, asked if she'd heard from him since: 'He asked if I could sign him an 8 x 10 picture and joined my website where he writes me daily.' On celebrity encounters: 'That's for my book.' Turn-ons, asked twice across three years, have remained: 'Everything but shit.' Perfect date evolved from horseback riding, bowling, and bungee jumping to 'a duplicate of me so I could go on a date with myself.' Favorite position evolved to missionary — 'Look at me.' First sexual experience at eighteen, in Sweden, with her first boyfriend, both nervous enough to share wine first. Belly button: do not touch. Nipples: sensitive, do not bite.
At Porn Fidelity she was thirty-four: mid-career, post-TMZ, pre-autobiography, already known on two continents.